What is Roku?

A Roku streaming player is a small box that you connect to your television so you can watch movies, TV shows, music, games and more by streaming it directly from the Internet. In other words it allows you to watch things you can normally see on your computer, tablet, or phone on to a bigger screen and have a better sound system to enjoy the content.


Roku players connect directly to your TV and to your high-speed Internet service via your home network. You select the shows and movies you want to watch, whenever you want them.

Over the past years ROKU has become one of the most attractive broadcast opportunities. While there are other set-top-boxes and SmartTV devices available, ROKU has out-smarted most other platforms with its open Channel Store and broadcaster-friendliness. This has led to ROKU becoming the market leader among the trend-setters of the new SmartTV-Trend. 

Especially boutique-broadcasters and the faith-based world has recently woken up to ROKU and discovered its enormous potential to build additional viewerships which otherwise could not be reached. But also businesses, independent film producers and artists have recently started to recognize the possibilities increasingly. 

Religion & Spirituality is the fastest growing category in ROKU. This has also led to the increase of sales numbers, thus the increase of viewership which is now well into millions. Each ROKU box is used by an average of 10 or more people per household, family, circle of friends or in office environments. 

Churches can utilize their ROKU Channel in various ways:

  • Provide an easy-to-use opportunity for elderly, sick or travelling church members to participate and stay connected. The large TV screens, the simplified remote and the intuitive navigation provide make it possible for young and old to watch your services (both live-streams and on-demand).

  • Friendship Evangelism is one of the most effective church growth strategies. Your ROKU Channel supports your members’ efforts to share their excitement for your church with friends and family, while showing a church service on the big-screen TV in the living room.

  • Small Group networks can utilize ROKU boxes to play back a special video uploaded by the church leadership. Such videos can introduce a discussion topic, educate, edify and make everyone feel connected and on the same page.

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